Category Practice Makes Perfect

In many areas of the supermarket business, category management has developed into a well-practiced discipline. In others, notably among general merchandise categories, it is lagging. Eric Togneri, principal, CPG CatNet, San Antonio, spoke on the topic of category management at the Health Beauty Wellness Conference of the Global Market Development Center, Colorado Springs, held

PALM DESERT, Calif.In many areas of the supermarket business, category management has developed into a well-practiced discipline. In others, notably among general merchandise categories, it is lagging. Eric Togneri, principal, CPG CatNet, San Antonio, spoke on the topic of category management at the Health Beauty Wellness Conference of the Global Market Development Center, Colorado Springs, held here last month, and SN interviewed him about the opportunities for cat

Register to view the full article

Already a member? .