Celebrity Chefs’ Cookware Sets Help Supermarkets Compete in Housewares Space

Celebrity Chefs’ Cookware Sets Help Supermarkets Compete in Housewares Space

Celebrity chefs and the popularity of television cooking shows are boosting housewares sales.

Supermarkets are tuning into the cooking show craze.

At a time when Rach, Martha and Emeril are household names, partnerships with celebrity chefs and cookware sets supporting the techniques they’ve made popular are helping grow food retailers’ share of the housewares space.

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