Christmas Decoration Sales Fall Flat

Christmas decoration sales are expected to lie flat this year even as consumers blow up last year's inflatable snowmen.

STEVENS, Pa. — Christmas decoration sales are expected to lie flat this year even as consumers blow up last year's inflatable snowmen. Sales for 2006 came to about $9.3 billion and are expected to be the same this year, according to a study of the seasonal decorations market from Unity Marketing. "Innovation drives the seasonal decorations market and this year there is nothing really new to capture people's imaginations and compel them to buy," says Pam Danziger, president of Unity Marketing.

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