Consumables, Entertainment Beat Out Traditional Gifts: Study

STEVENS, Pa. -- According to Unity Marketing's Gift Tracker retail survey, during Christmas 2006 shoppers turned away from popular gift categories like flowers and plants, figurines, collectibles, stationery and seasonal decorations.

STEVENS, Pa. -- According to Unity Marketing's Gift Tracker retail survey, during Christmas 2006 shoppers turned away from popular gift categories like flowers and plants, figurines, collectibles, stationery and seasonal decorations. The percentage of shoppers making this type of purchase in fourth-quarter 2006 dropped eight percentage points as compared with fourth-quarter 2005 results. Consumables such as chocolate, gourmet food, gift baskets, and wine and spirits were the

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