Consumer Reports Launches Educational Gift Card Campaign

Consumer Reports will launch a public education campaign warning holiday shoppers of the pitfalls associated with the gift card today by running a full-page ad in the New York Times.

YONKERS, N.Y. — Consumer Reports will launch a public education campaign warning holiday shoppers of the pitfalls associated with the gift card today by running a full-page ad in the New York Times. The ad advises shoppers that unredeemed gift cards can be easy money for retailers and lost money for consumers. Research firm TowerGroup, Needham, Mass., estimates that nearly $8 billion was lost last year due to unredeemed value, expiration or loss of gift cards, Consumer Reports said. Consumer

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