Consumers Turn to Mass First for OTC Drugs, Study Shows

Consumers most frequently pick mass merchandisers over other outlets when it comes to purchasing over-the-counter drugs, according to a study released this week by Kline & Co., a global management consulting and market research firm.

LITTLE FALLS, N.J. — Consumers most frequently pick mass merchandisers over other outlets when it comes to purchasing over-the-counter drugs, according to a study released this week by Kline & Co. here, a global management consulting and market research firm. Data from U.S. Consumers' Perceptions of OTC Drugs 2007 shows that mass merchandisers like Wal-Mart and Target are supplanting supermarkets and drug stores as the preferred venue for consumers of OTCs. In a survey of nearly 1,000 con

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