Deodorants Roll On

It's obvious a deodorant is not a can of tomato sauce. But perhaps supermarkets should think about merchandising deodorants like they would cans of tomato sauce or any other food product for that matter, suggests Jim Wisner, president of Wisner Marketing Group, Libertyville, Ill. The deodorant category, which includes anitperspirants that help block sweating, is a mature personal care category that

It's obvious a deodorant is not a can of tomato sauce. But perhaps supermarkets should think about merchandising deodorants like they would cans of tomato sauce or any other food product for that matter, suggests Jim Wisner, president of Wisner Marketing Group, Libertyville, Ill.

The deodorant category, which includes

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