Digital Payback

As technology has changed how people listen to music and take photographs, supermarkets are seizing the opportunity to meet the digital buying needs of an increasingly sophisticated consumer. A snapshot of endcap merchandise assortments shows a brand new picture: Small electronics accessories, such as those for digital cameras and MP3 players, are now occupying the space that was once dominated by

As technology has changed how people listen to music and take photographs, supermarkets are seizing the opportunity to meet the digital buying needs of an increasingly sophisticated consumer.

A snapshot of endcap merchandise assortments shows a brand new picture: Small electronics accessories, such as those for digital cameras and MP3 players, are now occupying the space that was once dominated by rolls of film and disposable cameras.

“We've been carrying accessories for iPods

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