Digital Photo Cards Arrive in Supermarkets

Digital photo cards and gifts are a relatively new offering in grocery stores, and one that does not seem to be cannibalizing sales of traditional greeting cards. Bashas', Chandler, Ariz., plans to invest in digital photo technology for the 2008 holiday season, said Mike Isom, director of general merchandise. The retail environments that could provide those options are going to win at retail, he said.

Digital photo cards and gifts are a relatively new offering in grocery stores, and one that does not seem to be cannibalizing sales of traditional greeting cards.

Bashas', Chandler, Ariz., plans to invest in digital photo technology for the 2008 holiday season, said Mike Isom, director of general merchandise. “The retail environments that could provide those options are going to win at retail,” he said.

To that end, online imaging solutions provider LifePics, Boulder, Colo., w

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TAGS: Marketing