DVD POS Activation Plan Could Slash Theft

In a move that could overcome theft concerns over DVDs and other entertainment software in supermarkets, the Entertainment Merchants Association here this month published standards for the point-of-sale activation of such digital products. These are threshold standards for benefit-denial technology that would allow DVDs and video games to be shipped to retail outlets in an inoperable

ENCINO, Calif. — In a move that could overcome theft concerns over DVDs and other entertainment software in supermarkets, the Entertainment Merchants Association here this month published standards for the point-of-sale activation of such digital products.

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