Economy Has Impact on Price in Licensing Industry

The economy is having an impact on the licensing industry, with retail sales in the United States and Canada off by 3.4% in 2007 to $68.5 billion, according to EPM Communications, New York, which covers the entertainment marketing field and publishes The Licensing Letter. The harder the economy gets, the less leeway there is in that premium. It is a matter of being competitive and understanding the

The economy is having an impact on the licensing industry, with retail sales in the United States and Canada off by 3.4% in 2007 to $68.5 billion, according to EPM Communications, New York, which covers the entertainment marketing field and publishes The Licensing Letter. β€œThe harder the economy gets, the less leeway there is in that premium. It is a matter of being competitive and understanding the marketplace,” said Ira Mayer, publisher of The Licensing Letter.

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TAGS: Marketing