Elite Men’s Club

One indication that men's high-end HBC may be set for a resurgence in demand, especially as the economy rebounds, is the investment that Procter & Gamble has made in The Art of Shaving. The consumer products conglomerate, which has owned the Gillette brand since 2005, purchased the high-end retail shaving and barber spa chain in June 2009. The company also purchased Zirh, a premium men's skin care

One indication that men's high-end HBC may be set for a resurgence in demand, especially as the economy rebounds, is the investment that Procter & Gamble has made in The Art of Shaving. The consumer products conglomerate, which has owned the Gillette brand since 2005, purchased the high-end retail shaving and “barber spa” chain in June 2009. The company also purchased Zirh, a premium men's skin care brand last year, during a time when many luxury brands were struggling.

“Zirh is a

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