Ethnic Groups Have Distinct HBC Product Preferences, Study Shows

PORT WASHINGTON, N.Y. -- According to a new report from The NPD Group, "Ethnic Consumer Beauty Report: The Changing Face of Beauty," over three-quarters of women across all ethnic groups currently use basic beauty products such as skin care, makeup, bath and shaving products.

PORT WASHINGTON, N.Y. -- According to a new report from The NPD Group, "Ethnic Consumer Beauty Report: The Changing Face of Beauty," over three-quarters of women across all ethnic groups currently use basic beauty products such as skin care, makeup, bath and shaving products. However, there are distinct category preferences in each ethnic group. African American women are less likely than Caucasian women or other "women of color" to use either makeup or skin care products. On

Register to view the full article

Already a member? .