Ethnic Health

As the nation moves into implementing health care reform, supermarkets are concentrating on a strong health and wellness platform that links food consumption to good health as well as a host of other health-oriented services. The diversity among today's shoppers, however, presents its own set of challenges when it comes to marketing health and wellness to minorities who are underserved in health care.

As the nation moves into implementing health care reform, supermarkets are concentrating on a strong health and wellness platform that links food consumption to good health as well as a host of other health-oriented services.

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