Eye Care: a Case for Better Merchandising

With eye care sales showing promise, food retailers need to promote and cross-merchandise the category more often to win sales from other channels of trade. If you think about how many people use the eye care category, I don't think the supermarket industry does a good job with frequency of promotions, said Jim Wisner, president, Wisner Marketing Group, Libertyville, Ill. A GM/HBC executive from a

With eye care sales showing promise, food retailers need to promote and cross-merchandise the category more often to win sales from other channels of trade.

“If you think about how many people use the eye care category, I don't think the supermarket industry does a good job with frequency of promotions,” said Jim Wisner, president, Wisner Marketing Group, Libertyville, Ill.

A GM/HBC executive from a Southeastern grocery chain said he recognizes the need to cross-promote sungla

Register to view the full article

Already a member? .

TAGS: Marketing