Fourth-Quarter Climate Seen Favoring Gift Card Sales

The gift card category is positioned to benefit during the fourth-quarter selling season in which some forecasters are predicting consumer spending to be flat, said Erin Armendinger, managing director, Baker Retailing Initiative at the Wharton School, Philadelphia. Retail consulting group Retail Forward is forecasting flat growth compared with a 4.5% decline a year ago for the holiday fourth

NEW YORK — The gift card category is positioned to benefit during the fourth-quarter selling season in which some forecasters are predicting consumer spending to be flat, said Erin Armendinger, managing director, Baker Retailing Initiative at the Wharton School, Philadelphia.

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