Functional Equivalents

Supermarket GM and HBC departments are seeking to capitalize on the economizing behaviors of consumers in the current environment by expanding their store-brand offerings, improving the quality and variety of their lines and launching more aggressive promotions. In some cases, the new products are supplanting branded products on the shelves, and in others they are driving branded manufacturers to

Supermarket GM and HBC departments are seeking to capitalize on the economizing behaviors of consumers in the current environment by expanding their store-brand offerings, improving the quality and variety of their lines and launching more aggressive promotions.

In some cases, the new products are supplanting branded products on the she

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