Getting a Read on Selling Magazines

NEW YORK Although today's consumers take in much of their news and celebrity gossip via the Internet, they are still buying magazines. Single-copy unit sales were up 1.5% in 2006, according to a 2007 report released by publishing consultancy Harrington Associates, Norwalk, Conn. For supermarkets, a regular destination for even the most harried shopper, the chances of doing what interactive media can't

NEW YORKAlthough today's consumers take in much of their news and celebrity gossip via the Internet, they are still buying magazines. Single-copy unit sales were up 1.5% in 2006, according to a 2007 report released by publishing consultancy Harrington Associates, Norwalk, Conn. For supermarkets, a regular destination for even the most harried shopper, the chances of doing what interactive media can't — physically engaging the consumer in a way that leads to magazine sales — are g

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TAGS: Marketing