Giant Eagle Ties DVDs in With Fuel Savings

Giant Eagle this month went after multiple DVD sales by tying in the sale with a broad array of titles to its popular fuel reward program. In a promotion that was advertised in both its weekly circular and an email, the retailer offered customers who bought any combination of four select DVDs from Warner Home Video, Burbank, Calif., an extra 20 cents off per gallon of gas. The promotion

PITTSBURGH — Giant Eagle this month went after multiple DVD sales by tying in the sale with a broad array of titles to its popular fuel reward program.

In a promotion that was advertised in both its weekly circular and an email, the retailer offered customers who bought any combination of four select DVDs from Warner Home Video, Burbank, Calif., an extra 20 cents off per gallon of gas. The promotion ended last week.

“Our sale has three great price points — two for $10,

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TAGS: Marketing