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Gift Cards Boom, Giant Eagle Rewards Top Customers

Giant Eagle has sent out “tens of thousands” of gift card wallets to its “top gift card customers,” said spokesman Dan Donovan.

PITTSBURGH — Giant Eagle has sent out “tens of thousands” of gift card wallets to its “top gift card customers,” said spokesman Dan Donovan. They arrived by mail in homes last week. The package also included a “gift card tracker” similar to a check register, and an offer of two free iTunes downloads. “The gift card wallet allows us to thank our top customers for their continued business, while helping them organize and track their gift card purchases and balances,” Donovan said. The iTunes offer represents the popularity of the service and gift cards related to it, he added. Overall, “gift card sales were extremely strong this holiday season, as customers purchased gift cards to give as gifts and to use as they purchased other gifts, all while earning fuelperks! rewards. We experienced double-digit increases over the same time last year,” he said.

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