GM Data Portal to Launch in Q1

"Our mission is to give retailers the data to defend and justify the GM department." — Mark Deuschle, chief marketing officer and vice president of business development, GMDC

COLORADO SPRINGS — The general merchandise sector will soon have access to a new analytics tool designed to provide improved category measurement and management.

Slated to launch in the first quarter of 2012 via a portal on the Global Market Development Center’s website (gmdc.org), the platform will provide category-level syndicated sales data that retailers can use to compare their chain’s GM sales against trends in the grocery channel and other channels, s

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