GM Lags in Category Management: GMDC Speaker

General merchandise is seriously lagging other aspects of retail in category management, which is resulting in a loss of space, corporate inattention and declining sales, said Eric Togneri, principal, CPG CatNet, a trade association in Atlanta. Speaking at a workshop during the GM Marketing Conference here this month of the Global Market Development Center, Colorado Springs, widely known as

PHOENIX — General merchandise is seriously lagging other aspects of retail in category management, which is resulting in a loss of space, corporate inattention and declining sales, said Eric Togneri, principal, CPG CatNet, a trade association in Atlanta.

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TAGS: Marketing