GM Lags in Category Management: GMDC Speaker

General merchandise is seriously lagging other aspects of retail in category management, which is resulting in a loss of space, corporate inattention and declining sales, said Eric Togneri, principal, CPG CatNet, a trade association in Atlanta. Speaking at a workshop during the GM Marketing Conference here this month of the Global Market Development Center, Colorado Springs, widely known as

PHOENIX — General merchandise is seriously lagging other aspects of retail in category management, which is resulting in a loss of space, corporate inattention and declining sales, said Eric Togneri, principal, CPG CatNet, a trade association in Atlanta.

Speaking at a workshop during the GM Marketing Conference here this month of the Global Market Development Center, Colorado Springs, widely known as GMDC, Togneri said GM companies that do category management well are a rare ex

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TAGS: Marketing