GMDC Looks at New Opportunities

During the Global Market Development Center's GM Marketing Conference that kicks off this week, GMDC will present research conducted by the Hartman Group, Bellevue, Wash., into shopping habits for wellness and environmentally conscious lifestyles that tie into opportunities to boost general merchandise revenue. We're finding that some GM categories can serve as gateways to transition consumers from

During the Global Market Development Center's GM Marketing Conference that kicks off this week, GMDC will present research conducted by the Hartman Group, Bellevue, Wash., into shopping habits for wellness and environmentally conscious lifestyles that tie into opportunities to boost general merchandise revenue.

“We're finding that some GM categories can serve as gateways to transition consumers from being on the periphery of health and wellness into becoming more committed health and

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TAGS: Marketing