GMDC Research Eyes Rx Shoppers

Stores with pharmacies have a total $4.8 billion opportunity among shoppers who fill a prescription but leave without purchasing anything else, according to new research commissioned by the Global Market Development Center. The study, Helping Consumers Make Healthy Choices Through a Fully Connected Store, will be released to GMDC's membership later this month, SN has learned.

COLORADO SPRINGS — Stores with pharmacies have a total $4.8 billion opportunity among shoppers who fill a prescription but leave without purchasing anything else, according to new research commissioned by the Global Market Development Center here.

The study, “Helping Consumers Make Healthy Choices Through a Fully Connected Store,” will be released to GMDC's membership later this month, SN has learned. It was sponsored by Catalina Marketing, St. Petersburg, Fla., and cond

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