GMDC Study Validates Valentine's Cross-Merchandising

New research to be presented yesterday at the General Merchandise Marketing Conference of Global Market Development Center, Colorado Springs, confirms the importance of interdepartmental cross-merchandising in building sales and market share, according to the researchers, said Jerry Friedler, an independent consultant based in Milton, Mass., who authored the study for GMDC.

PHOENIX — New research to be presented here yesterday at the General Merchandise Marketing Conference of Global Market Development Center, Colorado Springs, confirms the importance of interdepartmental cross-merchandising in building sales and market share, according to the researchers, said Jerry Friedler, an independent consultant based in Milton, Mass., who authored the study for GMDC. The study looked at a Valentine’s Day test in four “substantial” chains in various regions of the country

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