GREEN OWNERS, GREEN PETS

As natural, organic or just plain healthy consumers move to the top of the shopping food chain, they are taking their pets along for the ride. Retailers should know, no matter how easygoing the pet, their tastes tend to be as fickle as the owner, sources told SN. While the recent pet food recall had some consumers shying away from the pet food aisle to make their own food, others were switching to

As “green,” natural, organic or just plain healthy consumers move to the top of the shopping food chain, they are taking their pets along for the ride.

Retailers should know, no matter how easygoing the pet, their tastes tend to be as fickle as the owner, sources told SN.

While the recent pet food recall had some consumers shying away from the pet food aisle to make their own food, others were switching to natural and organic food products. Nonfood products, including green al

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TAGS: Marketing