GROOMING PAINS

GROOMING PAINS

Men's primping and preening products took a hit this year, but retailers are hopeful for a turnaround in 2008. Body sprays are carrying the category right now, thanks to young adult males. But men's skin care lines haven't fared well. Neither have razors and cartridge refills, which are usually the biggest sellers in men's grooming. With the percentage of male shoppers quickly approaching 50% in supermarkets,

Men's primping and preening products took a hit this year, but retailers are hopeful for a turnaround in 2008.

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TAGS: Marketing