Home Pro: Oral Care Replaces Trip to Dentist

There is growing evidence that more consumers are attempting to replace a dental office visit with oral care products sold on store shelves. Specifically, these include high-end whitening kits that tout professional strength and toothpastes that claim to replicate a visit to the dentist. Timothy Dowd, senior analyst for Packaged Facts, Rockville, Md., calls this trend Home Pro Oral Care. It encompasses

There is growing evidence that more consumers are attempting to replace a dental office visit with oral care products sold on store shelves. Specifically, these include high-end whitening kits that tout “professional strength” and toothpastes that claim to replicate a visit to the dentist.

Timothy Dowd, senior analyst for Packaged Facts, Rockville, Md., calls this trend “Home Pro Oral Care.”

“It encompasses a particular group of products,” he said. “How far this trend will go

Register to view the full article