Hy-Vee Launches Cell Phone Service

Hy-Vee launched Hy-Vee Mobile this month, a store-brand cell phone service that allows customers to buy prepaid cell phones and minutes at Hy-Vee stores. Phones and plan cards with prepaid minutes are being provided by Austin, Texas-based Fusion Mobile, which also supplies San Antonio-based H.E. Butt Grocery Co.'s H-E-B Mobile Service. Fusion approached us. We like that they

WEST DES MOINES, Iowa — Hy-Vee launched “Hy-Vee Mobile” this month, a store-brand cell phone service that allows customers to buy prepaid cell phones and minutes at Hy-Vee stores.

Phones and plan cards with prepaid minutes are being provided by Austin, Texas-based Fusion Mobile, which also supplies San Antonio-based H.E. Butt Grocery Co.'s “H-E-B Mobile” Service.

“Fusion approached us. We like that they were tied to a national network and provided phone features that so

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