WEST DES MOINES, Iowa — Hy-Vee launched “Hy-Vee Mobile” this month, a store-brand cell phone service that allows customers to buy prepaid cell phones and minutes at Hy-Vee stores.
Phones and plan cards with prepaid minutes are being provided by Austin, Texas-based Fusion Mobile, which also supplies San Antonio-based H.E. Butt Grocery Co.'s “H-E-B Mobile” Service.
“Fusion approached us. We like that they were tied to a national network and provided phone features that so