Inside Wal-Mart's Magazine Plan

The decision by Wal-Mart Stores, Bentonville, Ark., to slash 1,000 titles earlier this year was a concerted effort by magazine wholesalers, distributors and the retailer to improve efficiency, according to a consultant working on the project. In the Wal-Mart system, for every one magazine sold on the newsstand, three are printed, said Dave Sherman, partner in Blu Skye Sustainability Consulting,

TAMPA, Fla. — The decision by Wal-Mart Stores, Bentonville, Ark., to slash 1,000 titles earlier this year was a concerted effort by magazine wholesalers, distributors and the retailer to improve efficiency, according to a consultant working on the project.

“In the Wal-Mart system, for every one magazine sold on the newsstand, three are printed,” said Dave Sherman, partner in Blu Skye Sustainability Consulting, San Francisco, at the Retail Conference of the Magazine Publishers o

Register to view the full article

Already a member? .

TAGS: Walmart