Inside Wal-Mart's Magazine Plan

The decision by Wal-Mart Stores, Bentonville, Ark., to slash 1,000 titles earlier this year was a concerted effort by magazine wholesalers, distributors and the retailer to improve efficiency, according to a consultant working on the project. In the Wal-Mart system, for every one magazine sold on the newsstand, three are printed, said Dave Sherman, partner in Blu Skye Sustainability Consulting,

TAMPA, Fla. — The decision by Wal-Mart Stores, Bentonville, Ark., to slash 1,000 titles earlier this year was a concerted effort by magazine wholesalers, distributors and the retailer to improve efficiency, according to a consultant working on the project.

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