For the first time, three home-care products — Tide Pods, Ajax Triple Action and Downy Infusions — made it onto IRI’s Top 10 list of the most successful nonfood product launches.
Tide Pods was No. 1 with $324.6 million in first-year, multioutlet dollar sales, according to IRI’s 2013 “New Product Pacesetters" list.
Average year-one dollar sales for the top 100 nonfood brands were $34 million.
Earning $2 billion in aggregate year-one launch sales, 48 out of the top 1