Tide Pods leads the list with 3246 million in firstyear multioutlet dollar sales

Tide Pods leads the list with $324.6 million in first-year, multioutlet dollar sales.

IRI: Tide Pods top highest revenue nonfood launches

For the first time, three home-care products — Tide Pods, Ajax Triple Action and Downy Infusions — made it onto IRI’s Top 10 list of the most successful nonfood product launches.

Tide Pods was No. 1 with $324.6 million in first-year, multioutlet dollar sales, according to IRI’s 2013 “New Product Pacesetters" list.

Average year-one dollar sales for the top 100 nonfood brands were $34 million.

Earning $2 billion in aggregate year-one launch sales, 48 out of the top 1

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