Kroger, Safeway Link Gas, Gift Cards

Two of the biggest traditional supermarket chains have upped the consumer incentives in their fuel promotions, in both cases doubling the credits given for purchasing gift cards in stores. The programs, by Kroger Co. here and Safeway, Pleasanton, Calif., are to run through the holiday season. The timing of the promotions was notable given the recent and dramatic downturn in gas prices,

CINCINNATI — Two of the biggest traditional supermarket chains have upped the consumer incentives in their fuel promotions, in both cases doubling the credits given for purchasing gift cards in stores. The programs, by Kroger Co. here and Safeway, Pleasanton, Calif., are to run through the holiday season.

The timing of the promotions was notable given the recent and dramatic downturn in gas prices, but the promotions were doubtless planned months ago when fuel was in the $4-a-g

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