Last-Minute Gifts

Retailers and industry analysts find that carrying accessories for consumer electronics near the front of the store and close to the gift cards can be advantageous for retailers, as shoppers might see them as last-minute gift items.

Retailers and industry analysts find that carrying accessories for consumer electronics near the front of the store and close to the gift cards can be advantageous for retailers, as shoppers might see them as last-minute gift items.

“When people walk into a grocery store, they tend to be looking for food so it doesn't make sense to bury small gift items like electronic accessories far back in the store,” said Ellen Davis, spokeswoman for the National Retail Federation, Washington.

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TAGS: Marketing