LEADER OF THE PACK

It proved to be the best of both worlds for Wal-Mart Stores when the retailer partnered with Disney Consumer Products to open 750 Hannah Montana Shops in Wal-Mart stores earlier this year, prior to the theatrical release of a related concert movie. The Bentonville, Ark., discounter got an opportunity to nationally promote itself through tie-ins to the release, and it got to merchandise a unique assortment

It proved to be the best of both worlds for Wal-Mart Stores when the retailer partnered with Disney Consumer Products to open 750 Hannah Montana Shops in Wal-Mart stores earlier this year, prior to the theatrical release of a related concert movie.

The Bentonville, Ark., discounter got an opportunity to nationally promote itself through tie-ins to the release, and it got to merchandise a unique assortment of 140 Hannah Montana products. Besides being able to co-promote what is said to

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