LICENSED TO SELL

Depending on the game plan, licensed products can mean big gains or big losses. Whether from the movies, television or sports, licensed products can be a lucrative sales opportunity for supermarkets requiring close attention to trends and timing, according to retailers, wholesalers and other experts interviewed by SN. If you are going to sell a good licensed product, it all depends on timing, said

Depending on the game plan, licensed products can mean big gains or big losses.

Whether from the movies, television or sports, licensed products can be a lucrative sales opportunity for supermarkets requiring close attention to trends and timing, according to retailers, wholesalers and other experts interviewed by SN.

“If you are going to sell a good licensed product, it all depends on timing,” said Anthea Jones, vice president, non-foods and pharmacy, Bi-Lo, Greenville, S.C.

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TAGS: Marketing