LIFE IN THE E LANE

Most consumers don't leave home without one or two electronic devices cell phones, iPods, PDAs, digital cameras all of which need accessories for optimal performance. Among them: batteries, chargers, headphones, cases, memory and many others. For supermarkets focused on providing a diverse product mix and convenience for their customers, these little add-ons are a perfect fit, retailers and industry

Most consumers don't leave home without one or two electronic devices — cell phones, iPods, PDAs, digital cameras — all of which need accessories for optimal performance.

Among them: batteries, chargers, headphones, cases, memory and many others. For supermarkets focused on providing a diverse product mix and convenience for their customers, these little add-ons are a perfect fit, retailers and industry analysts told SN.

While still a developing category among many retailers,

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TAGS: Marketing