HyVeersquos new store in Urbandale Iowa has the feel of a department store

Hy-Vee’s new store in Urbandale, Iowa, has the feel of a department store.

Lipstick Diaries: Glamorizing Beauty Care

Retailers add color to their beauty departments with in-store consultations, exclusive product lines, soft lighting and more

Beauty care shoppers are educating themselves on ingredients, products and technology before deciding where to buy.

This increased knowledge and confidence has translated into a willingness to shop for a variety of products in unconventional channels, retailers and industry experts tell SN.

Retailers are responding by shifting the beauty product mix and presentation in ways that reflect their demographic.

“Beauty is a dynamic and constantly cha

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