Lower Fuel Incentives Seen in 2009

With gas prices fluctuating in the early days of 2009, retailers are honing their fuel incentive programs. While Spartan Stores here held a short-term promotion last week offering gas at 99 cents a gallon with a $100 purchase in the supermarket, other chains showed signs that they were decreasing the incentives in line with the drop in gas prices. For example, Ukrop's Super Markets,

GRAND RAPIDS, Mich. — With gas prices fluctuating in the early days of 2009, retailers are honing their fuel incentive programs.

While Spartan Stores here held a short-term promotion last week offering gas at 99 cents a gallon with a $100 purchase in the supermarket, other chains showed signs that they were decreasing the incentives in line with the drop in gas prices.

For example, Ukrop's Super Markets, Richmond, Va., extended its fuelperks! program through March 28, b

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TAGS: Supervalu