Magazines Bring Out the Best

Women who buy magazines have the potential to be retailers' best customers in tough economic times, according to research presented here this month at the 2008 Retail Conference of the Magazine Publishers of America, New York. Wendy Liebmann, founder and chief executive officer, WSL Strategic Retail, New York, told the meeting that people who buy magazines are less price sensitive, and

TAMPA, Fla. — Women who buy magazines have the potential to be retailers' best customers in tough economic times, according to research presented here this month at the 2008 Retail Conference of the Magazine Publishers of America, New York.

Register to view the full article