Male Prowess

Retailers have begun to cater to their male shoppers with a wide assortment of grooming products

Men's grooming, which crosses several health and beauty care categories, has long been considered a growth segment with lots of untapped potential for mass market retailers.

The drug channel holds the leading sales position in male grooming products with a 43% share of the $1.5 billion market, according to a 2010 men's grooming report from research firm Mintel International.

“Men are oriented toward a quick trip or a specific fill-in trip and not a stock-up trip. Drug stores a

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