Meijer, MPA Test Magazine Promotion

Meijer began a major newsstand promotion last week that is part of test being run by the Magazine Publishers of America, New York. Meijer here is offering shoppers $2 off a future purchase when two or more magazines are purchased in one shopping trip. The promotion involves the entire category, with funding by six major publishers, and planning and other support by five national

GRAND RAPIDS, Mich. — Meijer began a major newsstand promotion last week that is part of test being run by the Magazine Publishers of America, New York.

Meijer here is offering shoppers $2 off a future purchase when two or more magazines are purchased in one shopping trip. The promotion involves the entire category, with funding by six major publishers, and planning and other support by five national distributors.

“In today's economic climate, customers are looking for

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