Meijer Rolls Out Pet Health Insurance

Meijer is rolling out a pet health insurance program, displaying it within its pet departments, the company told SN last week. As various financial product offerings take hold in supermarkets, pet insurance has special appeal because of the 58 million households with pets frequenting supermarkets more than twice a week, said Brent Hinton, chief executive officer, PetFirst

GRAND RAPIDS, Mich. — Meijer here is rolling out a pet health insurance program, displaying it within its pet departments, the company told SN last week.

As various financial product offerings take hold in supermarkets, pet insurance has special appeal because of the 58 million households with pets frequenting supermarkets more than twice a week, said Brent Hinton, chief executive officer, PetFirst Healthcare, Jeffersonville, Ind. PetFirst provides the program to Meijer,

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