Men's HBC on Pause

Men’s grooming once offered great promise, but retailers are seeing washouts in some segments, with little overall growth lately

Despite high expectations, the growth of men's health and beauty care products has stalled.

While changes in style and the recent economic decline have hit men's grooming sales, particular segments still demonstrate growth, and the stage seems set for private-label expansion.

Men's grooming grew significantly in the early part of the current decade, but never became the juggernaut some had hoped would emerge.

“We had high expectations once that men's grooming might com

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TAGS: Marketing