More Efficiency Urged for Magazines

The publishing industry has to make major efficiency improvements to be successful at retail in the future, industry executives said at the Retail Conference of the Magazine Publishers of America and International Periodical Distributors Association here earlier this month. A panel of publishers, distributors and a retailer, looked ahead to 2013, and shared its vision of what the magazine

TAMPA, Fla. — The publishing industry has to make major efficiency improvements to be successful at retail in the future, industry executives said at the Retail Conference of the Magazine Publishers of America and International Periodical Distributors Association here earlier this month.

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