Most Consumers Do Research Online Before Purchasing In Stores: Survey

NEW YORK -- An Accenture survey of more than 600 U.S. consumers has found that the majority of consumers use the Internet as part of the shopping process even if they go to stores to purchase or pick up items, Accenture here said yesterday.

NEW YORK -- An Accenture survey of more than 600 U.S. consumers has found that the majority of consumers use the Internet as part of the shopping process even if they go to stores to purchase or pick up items, Accenture here said yesterday. The data suggest that retailers and consumer goods companies need to focus on customer service and information available both from call centers and online or risk losing customers researching potential purchases, said Accenture. While two-

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