MPA Conference: Hispanics Big Magazine Consumers

ORLANDO, Fla. -- The growing Hispanic market is just as likely to buy and read magazines as the general market in the U.S., with a greater emotional tie and emphasis on using magazines for education, said Wayne Eadie, senior vice president of research, Magazine Publishers of America, New York, at MPA's Retail Conference being held here in conjunction with the International Periodical Distributors Association, also New York, this week.

ORLANDO, Fla. -- The growing Hispanic market is just as likely to buy and read magazines as the general market in the U.S., with a greater emotional tie and emphasis on using magazines for education, said Wayne Eadie, senior vice president of research, Magazine Publishers of America, New York, at MPA's Retail Conference being held here in conjunction with the International Periodical Distributors Association, also New York, this week. The information is based on a telephone i

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