Multifunction Grooming: Hybrid Products for Women

Many of the latest women's products to hit the market are hybrids, said Don Stuart, managing director, Cannondale Associates, Wilton, Conn. There has been a transition from class to mass, he told SN. Sun care and moisturizers are all-in-one items now, and others include ingredients that help fight the effects of aging. Other grooming products contain vitamins, nutraceuticals and even skin-tanning

Many of the latest women's products to hit the market are hybrids, said Don Stuart, managing director, Cannondale Associates, Wilton, Conn.

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TAGS: Marketing