NACDS Launches Ad Campaign to Promote Pharmacy

The National Association of Chain Drug Stores, Alexandria Va., launched a new advertising campaign at its Regional Chain Conference yesterday.

BONITA SPRINGS, Fla. — The National Association of Chain Drug Stores, Alexandria Va., launched a new advertising campaign at its Regional Chain Conference here yesterday. The ads feature the tagline: “Pharmacies. The face of neighborhood healthcare.” They include messages about convenience, accessibility, expertise, prevention of drug interactions, and counseling patients to take their medications as prescribed. A coordinated advertising and public relations plan will target Capitol Hill, the

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