Natural Wonders

Mineral makeup has gone mainstream. Once confined to specialty shops, high-end department stores and mail order, mineral-based foundations, concealers and blushes have carved out a place in the cosmetics assortments of grocery chains and major independents with large enough sections to accommodate the wide variety available for female shoppers. I see it continuing to grow at a fairly steady rate.

Mineral makeup has gone mainstream.

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TAGS: Kroger