Photo by Stephen Sullivan

Photo by Stephen Sullivan

The New Habit: E-cigarettes Offer Alternative for Supermarkets

E-cigarettes may be controversial, but the newest alternative to smoking is reigniting sales in a category many retailers had abandoned. You've come a long way, baby.

Step outside for a vape? Spare a charge?

These may sound like strange questions, but supermarkets are taking them very seriously these days as they eye the red-hot electronic cigarette category.

Smoking — or “vaping” — e-cigarettes has quickly evolved from fad into a fast-growing category. Since 2010, retail sales have doubled to more than $300 million, according to analysts with Wells Fargo, and some estimate that number could break $1 billion within the next few

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